United Way of Tarrant County (UWTC) today announced Dana Fairbanks as its new director of marketing. In this role, Fairbanks will lead efforts to advance UWTC’s mission through strategic marketing and communications, fostering deeper community engagement and driving impact across Tarrant County.
Fairbanks brings extensive expertise in marketing and advertising. Most recently, as director of marketing and brand management at the Grapevine Convention and Visitors Bureau, she instituted programs that increased visitation to promoted events by 20-30% year over year. Her digital accomplishments included securing a Google Ad Grant and significantly increasing the organization’s leverage of digital marketing tools.
“Dana’s innovative approach to marketing will elevate the way we share the story of our work at United Way of Tarrant County,” said Deanna W. Titzler, executive vice president and chief communications and marketing officer at UWTC. “We look forward to seeing how her efforts will inspire even more people to get involved.”
As director of marketing, Fairbanks will oversee campaigns, sponsorships, website management and advertising while strengthening relationships within the organization and across the community to support UWTC’s mission.
“I'm delighted to join the talented United Way of Tarrant County team,” said Fairbanks. “Their work is instrumental to improving the lives of so many in the region, and I can't wait to help create a difference.
Fairbanks holds an MBA with high honors from Thunderbird Graduate School of Global Management in Arizona and a B.A. with honors from the University of Virginia in Charlottesville.
About United Way of Tarrant County
United Way of Tarrant County brings people together to build strong communities where everyone thrives. As a nonprofit leader, we help communities tackle tough challenges and work with private, public, and nonprofit partners to boost education, financial stability and health resources, and respond in times of crisis. We help nearly 400,000 people every year through our resources.
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