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NFL and United Way Launch National Character Playbook Character Education Initiative

NFL-UWD-UWTC-Character-Playbook_logo - blog landing pageThe NFL and United Way have launched Character Playbook, a digital curriculum that guides students through interactive, confidence-building activities that explore challenges like managing emotions, communicating effectively in relationships and resolving conflict. Most importantly, the course prepares students with safe, effective options for stepping up when a friend, family member, or fellow student needs help.

United Way of Tarrant County and the United Way of Metropolitan Dallas are partnering with the NFL and the Dallas Cowboys to bring Character Playbook to schools and organizations across the Dallas/Fort Worth Metroplex.

They include 10 Arlington ISD junior high schools, 1 Keller ISD school and 4 Boys & Girls Clubs in Arlington. All will be available beginning this fall. The United Ways of Tarrant County and Metropolitan Dallas are among 15 United Ways in the nation who are launching this new national education initiative. Over the next three years it will expand to all 32 NFL team markets and their surrounding communities.

The Character Playbook initiative was announced during the NFL Draft in Chicago April 28-30.

The digital curriculum for Character Playbook – Building Healthy Relationships was developed and powered by the education technology innovator Everfi, alongside subject matter experts. With backing from some of technology’s most innovative leaders including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, and Twitter founder Evan Williams, EverFi has built the most comprehensive critical skills digital platform serving over 12 million students and empowering learners of all ages with the skills that prepare them to be successful in life and work. Learn more at

There will be additional updates about Character Playbook as we get closer to the next school year, so stay tuned!

TO DOWNLOAD: Character Playbook Information Sheet

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