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Cowboys Add Star Power to Character Playbook Launch

character-playbook-ezekiel-elliott-392x304Dak Prescott, Ezekiel Elliott and other Dallas Cowboys joined United Way of Metropolitan Dallas and United Way of Tarrant County to launch Character Playbook at Workman Junior High School in Arlington Oct. 31 just hours after defeating the Philadelphia Eagles in overtime.

Character Playbook™ is a new online course that helps students develop character and engage in healthy relationships.

Separate launch events took place at Workman Junior High and Staley Middle School in Frisco. The Cowboys talked to students as they worked on Character Playbook™ in classrooms and also appeared at assemblies, talking about the importance of character and trust.

Dak Prescott encouraged the Workman Junior High students to face their fears and develop confidence by doing things such as character-playbook-dak-prescott-392x304speaking in front of people or reading out loud in front of their class. “Get out there and be more outgoing, be more social early to give yourself that confidence before you even get into high school,” he said.

UWTC Board Member Justin Chapa spoke at the Workman Junior High assembly about UWTC’s support and involvement in the Character Playbook™ program. His wife attended Workman Junior High.

The Character Playbook™ curriculum guides students through interactive, confidence-building activities that explore challenges like managing emotions, communicating effectively in relationships and resolving conflict. “Character Playbook gives you the tools, the resources, the information, some ideas, other ways of looking at things, so that you make the best decisions possible,” Arlington ISD Superintendent Dr. Marcelo Cavazos told the Workman students.

Character Playbook™ will serve thousands of middle school students each year and will be implemented directly in schools throughout the North Texas region. It was launched locally with the 18th Annual NFL United Way Hometown Huddle – a league-wide day of community service wherein NFL clubs partner with their local United Way agencies to promote youth health and wellness in their communities. As part of this year’s Hometown Huddle, the Gene and Jerry Jones Family Foundation presented Arlington ISD and Frisco ISD with grants of $2,500 each to fund character education programming in their districts.

Learn more about Character Playbook™ and watch a video of Character Playbook™ launch highlights here.