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Character Playbook Program Wins Prestigious Award

The NFL United Way Character Playbook® program has won a Gold Stevie® Award. The Stevie® is an industry award that recognizes accomplishments and contributions of companies and business people worldwide.

Character Playbook™ is a digital, interactive, comic book-style curriculum that trains students how to cultivate and maintain healthy relationships during their critical middle school years. It has received the Gold Stevie® Award in the category New Product or Service of the Year – Education – PK-12 Course, Learning Management, Personalized or Career and Workforce Readiness Solution.

Character Playbook™ explores challenges such as managing emotions, communicating effectively and resolving conflicts. It has been made available to all 32 NFL markets without charge. It was introduced into North Texas schools last fall through a partnership of United Way of Metropolitan Dallas, United Way of Tarrant County, the Dallas Cowboys, the Arlington and Frisco ISDs, and the education technology company EverFi.

Dak Prescott, Ezekiel Elliott and other Dallas Cowboys joined the two United Ways in launching Character Playbook™ at Workman Junior High School in Arlington ISD and Staley Middle School in Frisco ISD last October. In Arlington ISD alone, Character Playbook™ has impacted 3,487 eighth grade students at 10 junior high schools during its first year.

Winners of a Character Playbook™ essay contest from Boles Junior High School in Arlington ISD and Scoggins Middle School in Frisco ISD toured The Star and Ford Center in Frisco May 17 and were surprised with a visit from Cowboys RB Alfred Morris #46. (See photos here.  ©2017 Dallas Cowboys and ©2017 United Way of Tarrant County.) Morris talked to the students about the Character Playbook™ program and demonstrated that character matters, whether you’re a junior high school student or a professional football player. The Character Playbook essay contest winners from Boles Junior High were Jessi Tholen and Lindsey Conn. Pictured here from left to right are Jessi. Alfred Morris, Lindsey, and Jason Garrett. (Photo ©Dallas Cowboys.)