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Blue Zones Project Promotes Communitywide Well-Being

Blue Zones Project® is a communitywide well-being improvement initiative designed to make healthy choices easier. By helping people live longer and better through changes in their behavior, communities can lower healthcare costs, increase productivity and enjoy a higher quality of life. When the whole community joins in, small changes can become big benefits.

Blue Zones Project® comes to Fort Worth at the invitation of Mayor Betsy Price, Texas Health Resources and the Fort Worth Chamber of Commerce. It is part of Fort Worth’s Healthiest City Initiative. United Way President and CEO Tim McKinney is a member of the Blue Zones Project® Steering Committee.

More than 15 local events are being held August 25 – September 25 to tell how employers, families, grocery stores, schools, and neighborhoods are coming together to make healthy choices easier. To find an event near you, or to learn more about Blue Zones Project®, click here.

Blue Zones Project® is based on principles identified during an eight-year worldwide longevity study commissioned by National Geographic and detailed in The New York Times best-seller, “The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest” by Dan Buettner.